One of the most important parts of starting any kind of business is making sure that you have a plan that lends well to not only operational functionality but financial security as well. Coming from a background working in business, I definitely thought this would be an “easy” part of starting the farm for me, but I was wrong. There’s a lot of things I didn’t know and am still learning as I continue to work on our business plan (for the last 6 months).
Types of Farms
When we were getting ready to start our farm venture we knew, of course, that we wanted to have alpacas. What we didn’t know was that there are SO many different types of alpaca farms and different ways to run them depending on the type you choose. This is your niche. You can choose fibre, agrotourism, breeding, clothing manufacturing, yoga, etc. The list truly goes on and on. For us, we really want to focus on fibre and eventually expand into agrotourism.

When working on our business plan we had to really keep timelines in mind. We were originally thinking that things would be at least started by now but in truth things are taking a bit longer than anticipated. That’s actually helpful when it comes to planning; it lets me keep in mind that things change a lot so sometimes making a very specific plan isn’t as useful. Originally I thought we would have alpacas in 2022 and that our agrotourism plan would be in 2023. In reality, our alpaca plan is starting in 2023 and our agrotourism plan will be even longer than that.
Business Plan Elements
When I first started writing our business plan, truthfully, I pulled up documentation on the internet and said “oh that looks good” and added a bunch of different headings and plans to ours and then customized it for us and our farm. I also reached into the distant past in my brain all the way back to college when I wrote some business plans, and used some of that knowledge to populate our document.
These are some of the essential elements that we would recommend for your business plan with a brief overview of what information you should put there.
- Executive Summary – This section includes things like your opportunity, the problem or niche you’re trying to address and also for us includes by-laws and zoning requirements that we have met for our farm.
- Business Profile – This includes an overview, where you are, Mission, Vision, Values, Target Market, Competition, Value Chain, Goals and Key Performance Indicators.
- Operating Plan – This section should really include ALL of the planning you need to operate. For us it includes things like our barn creation, land purchase, plans for our yurts, alpaca fibre sales, Livestock operations and all of our suppliers. We’ve also included our Year over Year KPIs here.
- Marketing Plan – This includes our marketing strategy and how we intend to keep up relevancy. For us, we will be leveraging social media quite a bit.
- Financial Plan – Kind of speaks for itself but this should include your start up costs, year over year projections, profit and loss predictions, any financing and cash flow.
These are the elements we chose to work with. If you plan on making a store, you might include a section about retail and sales projections and mediums. You really need to tailor it for your different approach.

Annual Business Review
Like I mentioned earlier, business planning should definitely have a timeline and should be specific enough that you will be setup for success, but flexible enough that you can make changes as you need to.
Something that we plan on doing is having a “State of Affairs” meeting annually to go over our goals for the year, the accomplishments and shortcomings and to discuss any adjustments to our plan that we want to make as well. For example, it is likely that at some point we will be comfortable enough with farming that we may want to start breeding even though we are definitely not at that point now. Being able to be flexible and reviewing your plan and tweaking it annually is a recipe for success.

Later this week we will be traveling to the US to get some things from Sylas’ dad’s and then driving a U-Haul all the way back home. It should be interesting to say the least but we look forward to sharing more of a “day in the life” style blog next week.













































